We love websites over here. I mean, like, we love them a LOT. A lot, a lot.
More specifically, though? We love well-structured websites that are built with strategy and design in mind. Plus, we’re not the only ones who love those well-structured websites, either. We can pretty much *promise* that your customers will love them, too.
But, here’s the thing: we 1,000% understand that it can feel hard to know how to structure a website. After all, you’re probably not a website designer. We get it.
So what if we told you that you don’t *have* to be one? We’re big believers that anyone can design a wonderful website if they have the right resources to do it — and today, we’re sharing how you can structure the 3 most important pages on your website: your homepage, your about page, and your offerings page.
Why is your website structure so important?
Your website structure is a huge deal for the reason that structure is a huge deal for so many people: structure means order, and order means sense. You don’t need to have this meticulously organized, sterile site (not even close!), but you do need a site that’s in an order that makes SENSE. Otherwise, people are going to click right off.
If you can structure your site in a way that encourages, educates, and engages your visitors, you’ve hit the website jackpot — and that means that you’ll likely also make sales and book calls. The key here? Focus on what matters to your site visitor, make it compelling, and think about the visit from an outside perspective.
How to structure your website with these 3 must-have pages
There will likely be more than 3 pages on your site at some point, but when you’re starting out with your site design you really just need to focus on 3 must-haves: your home page, about page, and offerings page.
Now, here’s how to structure them.
Homepage: 9 times out of 10, your homepage will be the first page your site visitors see — and drawing them in from the jump is essential from both a design and a copy perspective. First up, your above-the-fold section — i.e., the first screen grab that a visitor will see — is precious real estate. You’ll want a compelling, snappy headline that showcases your brand’s purpose (we love a bold font here), a welcoming image, and a killer CTA that immediately shows the visitor where to go next.
Now, your homepage is going to be something that will differ depending on the business (like every website as a whole). However, keep this structure in mind: a strong above-the-fold section, a section that quickly expands on what you and why you do it, and something that encourages further clicks (think: a section showing off your freebies or even a contact box).
Just remember: your homepage doesn’t have to do everything — it just needs to quickly draw people in and teach them what you do. More importantly, it shows them why you’re the right brand or business for THEM.
About Page: Ahh, the second most visited page on a website — and arguably the most important. See, your about page tells your story. It encourages people to get to know you. It helps them decide whether or not they want to work with you. It’s absolutely essential that you immediately connect with your audience on this page, and there are a few ways to do that through your structure.
First, start off your about page with a quick look inside your story (use compelling imagery and design here that showcases your brand mood and vibe). Then, beneath it, you can dive in with a longer written bio and a professional headshot or brand image. However, cap it before it gets *too* long — if there are too many words (and not enough line breaks), your visitor will bounce.
There are a few ways that we love to really focus on connection in about pages, from friendly, warm copy to unique additions. Underneath your intro and bio sections, add in something fun! You can showcase your journey through photos or something even more different (we love Jenna Kutcher’s timeline layout). We’re also big, big fans of showing off personality with fill-in-the-blank questionnaires or handwritten fonts for a personal touch (we love Honey & Co. Creative’s fun slider).
Offering Page: Your offering page is exactly where you dig into something that’s absolutely vital — the value you can bring to your customers! There are a bunch of different iterations of this depending on the kind of business you’re in. For example, service-based businesses might call this page a Services or Work With Us page. If you’re a product-based business, this might be a Shop or a Collections page.
Here’s the most important part about your offering page’s structure: that it’s CLEAR. You need to showcase exactly what you do or what you sell, and then you need to both show and tell what makes your offering unique and why people should choose it. You can do this with your copy, but you can also do it by integrating things like videos, testimonials, and image-rich product descriptions. You can almost think of it like a sales page within a website — because the goal here is to make money, honey.
Over here at Uno Dos Trae, we know great website design like the backs of our hands… and we’re standing ready to teach you everything we know. Our new course, Website Blitz, is designed to help you create a beautiful, strategic, confidence- (and sales)-boosting site, and we give you ALL of the tools to do it.
From helping you structure your website pages all the way to simplifying your copy and elevating your design, we’ve got you. Hop on the waitlist here, and be the first to know when we launch.