LevPro is a forward-thinking financial technology company that offers a modern SaaS platform for Fixed Income Investment Managers. Driven by AI, their innovative tools provide native automation and collaboration capabilities, revolutionizing a market that has traditionally relied on outdated methods such as Excel, email, and phone calls. LevPro approached Uno Dos Trae to elevate their branding and revamp their website, addressing specific challenges while emphasizing their unique value proposition in the industry.
Client had 3 main goals they were looking to accomplish with this project:1. Develop Elevated Branding: LevPro needed a new branding strategy that would not only complement their existing brand colors used in their software but also differentiate them from other fintech and finance companies.
- Solution: Uno Dos Trae created a powerful and clean aesthetic that maintained the integrity of their signature blue while infusing a sense of professionalism and institutional credibility across various deliverables, including the logo that holds its own on investor decks and merchandise. By striking a balance between uniqueness and a professional appearance, we designed an elevated branding approach that made LevPro stand out in the finance industry while aligning with their target market's expectations.
2. Highlighting Differentiation: LevPro wanted to communicate the key factors that set them apart from other platforms in the space.
- Solution: Uno Dos Trae crafted a compelling messaging strategy, leveraging concise and impactful content combined with engaging visuals to showcase LevPro's unique value proposition and its benefits for traders, portfolio managers, and the entire team. Through a combination of storytelling and visually captivating design elements, we helped LevPro communicate their differentiators effectively, enabling potential customers to understand the distinct advantages offered by their SaaS platform.
3. Streamlining Lead Generation and Demo Requests: LevPro sought a seamless way to educate leads, allow for self-nurturing, and facilitate the process of requesting a demo.
- Solution: Uno Dos Trae designed and developed a user-friendly website with a clear navigation structure, enabling visitors to easily access relevant information about LevPro's offerings and effortlessly request a demo. By optimizing the website's layout and creating an intuitive user flow, the result was an engaging platform that educated leads about LevPro's solutions, nurtured their interest, and facilitated the demo request process.
Collaborating closely with LevPro, Uno Dos Trae delivered a custom branding strategy that reflected their innovative approach while incorporating their signature blue color. The new branding positioned LevPro as a standout player in the fintech industry, blending differentiation with a professional and institutional appeal.
For the website, Uno Dos Trae designed a visually appealing and user-friendly website, providing visitors with a clear understanding of LevPro's offerings, their unique approach, and the benefits of their SaaS platform. Leveraging our expertise in web design and development, we prepared the website files for LevPro to host on their own servers, allowing them to maintain control and flexibility over the site's future development.
LevPro's reimagined branding and redesigned website have positioned them as an innovative and trusted partner for Fixed Income Investment Managers. Uno Dos Trae's contributions have empowered LevPro to effectively communicate their unique value proposition, attract new leads, and drive business growth within the financial technology sector.