Are you on the hunt for a killer designer to craft your business website and/or your brand identity? Choosing a designer is an exciting experience, but I also know it can be overwhelming.
So, first off, congratulations! Starting a business is the coolest thing ever, and looking for a designer to help you with your website and branding means that you’re already doing something right.
*round of applause*
That said, I’d bet you’ve probably already seen how hard it can be to find a designer that you really resonate and connect with. There are so many talented designers all over social media and the interwebs, and it’s really tricky to make sure you’re finding the right one for you, for your business, and your needs.
The answer? Make sure you have a genuine understanding of what to look for when you’re choosing your designer — and I’ve got you covered.
So… Where Do I Even Start When Choosing a Designer?
The internet is great (well, most of the time), and part of the reason is that it makes finding people wildly easy. The internet is full of incredible designers who are talented in every arena of graphic design, but it can be overwhelming to dig through them all.
My favorite method? Instagram, all the way. You can search terms like graphic designer, branding studio, or web designer and pretty instantly find some really wonderful people — but I also am a huge proponent of doing a little Insta-stalking and finding designers that have worked on brands and businesses you really admire. Pinterest is also a big value for scoping designers out as well, via finding work you already know that you love.
However, if social isn’t your thing, that’s okay! Ask around in your network and search keywords on Google that fit your needs (like creative branding studio or web designer for small businesses), and see what you come up with. You’ll be amazed at what you can find with a little perseverance.
4 Things to Look For When Choosing a Designer
Once you’ve found a few designers that you feel like you could really connect with, you have to choose — and there are a few things I always recommend people look for when choosing a designer. From pricing all the way to style all the way to examples, you’ll want to make sure you make the best decision possible or your business — and the right designer will want to make sure of this, too.
Here are 4 things to keep in mind. The goal? To find a designer who…
…supports your goals and business.
Branding and web design is a big, collaborative process — and that means that you need to find a designer who aligns with your goals as a business and supports them. Any good designer is always going to want to support you via really great brand strategy, but, truth is, not every designer is good. Find a good one, okay? Making sure that you choose a designer who can align with you and design work that helps you grow your business is absolutely essential.
…can work in a similar style to what you want.
When you’re looking for someone to help design your brand and your website, you’re going to want that someone to work in a style that you love. There are a million wonderful brand and web designers around, but some of them aren’t going to follow the style you want — and that means that they’re probably not the right fit. For example, if you want a really bold, colorful feel, working with a designer who primarily uses softness and dainty line work might not be the best choice. Trust your intuition — it’ll nearly always be right — and look for specific examples that reflect exactly what you’re looking for.
…has great feedback + testimonials.
Choosing a designer is a big, big deal — and you want to make sure you choose someone who has a client roster that’s excited and fired up about the design *they* had done. Keep an eye open for testimonials, for feedback, and for reviews from clients via the designer’s website or social media. It’s also not weird to ask former clients about their experience, either. Research matters, and it can make the difference in a really wonderful experience and a really lackluster one.
…charges something sustainable for you.
Brand and web design is often a big investment in your business, and for good reason. When you work with an excellent designer, they often charge for their experience and their expertise — and it shows. However, be sure that you’re making a sustainable business decision for you. While we never, ever recommend looking for the cheapest option —and great branding and web design often costs a pretty penny (creativity and strategy are worth a ton) — there’s also no need to bankrupt your business over it.
Here’s the thing: choosing a designer is a big deal, but it’s also a really exciting one. Brand and web design that’s done well can completely and totally change the trajectory of your business, and choosing the right designer is the best way to get there.
At Uno Dos Trae, our mission is to help create top-notch brand strategy and design for purpose-driven entrepreneurs, and we’d love to chat. Inquire with us today.