6 Amazing Email Marketing Designs to Inspire Your Brand's Strategy - Uno Dos Trae by Tracy Dungo | Visual Marketer & Photographer

The blog

WHAT ARE YOU REALLY KNOWN FOR?

So tell me

Take control of your narrative and find your brand's true voice in just 3 simple steps.

send me the free guide

MORE ABOUT Me

Categories

Web Design

Branding

For entrepreneurs

Personal

Featured in:

I've spent my career building brands, designing websites, and sharing my seasoned marketing experience with companies and entrepreneurs just like you. I already know you're doing great things. My mission is to show you how to build a profitable brand experience that grows with your business (and your bottom line).

Hi! I'm Tracy Dungo.

6 Amazing Email Marketing Designs to Inspire Your Brand’s Strategy

Branding

By Tracy Dungo

We all know the struggle of building our email list. And then the harder struggle of getting our subscribers to actually open those emails and click on your content. But email marketing (as much of a buzzword as its become) still reigns supreme over the many different marketing strategies out there. And while quality content is key, strong visuals are king. You may have an amazing product to sell or a mind-blowing blog post to share, but if your email design isn’t up to par or feels removed from your brand’s aesthetic, no one will be compelled to click on it. Even infopreneurs that opt for a minimalist, letter-like approach are doing so with strategic intention. To help you out, we’ve put together a list of some of the best email marketing designs we’ve seen and laid out what you can learn from each of them.

Get inspired by these 6 beautifully done email marketing campaigns.

6 Amazing Email Marketing Examples

Kate Spade: A Friendly Hello

Take a page out of Kate Spade’s book. This stylish and simple welcome email is sent after you sign up to join their mailing list. This design is friendly and inviting and as with any great welcome email, there’s a call to action to really hook you: Shop Kate Spade’s online selection with a 15% discount. If you run a blog, include a button in your email that takes them straight to your posts.

Stylish Email Marketing Welcome Email from Kate Spade

 

Apartment Digest: The Clean Cut Roundup

For businesses that revolve around blog posts or events, a weekly round-up or branded newsletter is a great way to engage your subscribers. Make sure your layout is clean, clickable, and readable. Apartment Therapy lays out their recent posts in an easy-to-read grid format. Also, we always talk about how difficult it is to get your content in front of peoples’ eyes. Well, what better way to encourage more click-throughs than to send your weekly content straight to the inbox of your loyal subscribers?

Apartement Therapy makes skimming their content easy with this clean cut design.

 

Kate Spade (Part Deux): Asking for Honest Feedback

Can you blame us for being obsessed with Kate Spade’s simply stylish and eye-catching designs? With this email, Kate Spade asks their subscribers to fill out a feedback survey. This is an awesome way to engage your audience and make them feel like your relationship is a two-way street. Make sure to give your subscribers an incentive by offering them something special for replying with their feedback. Some ideas could be a free checklist, an online course, or a promotional discount off your product (like Kate Spade does here).  Kate Spade encourages feedback with their simple email design and killer incentive.

 

Anthropologie: The Social (Media) Butterfly

Your subscribers may not even know you’re on Instagram, Facebook, Twitter or Pinterest. Build up your following with links to your social media accounts in your email marketing. Try making it the main attraction in your campaign, like Anthropologie did with this email. Remember to provide your social media links or buttons and include a call-to-action phrase like “follow us” or “like us”.

Anthroplogie flawlessly merges their social media accounts with their email marketing.

 

Monica Vinader: Product Photography Takes Center Stage

Do you have an amazing visual brand? Your emails are the perfect place to display it. For a more unique and personalized feel, create your own imagery. It may seem like a huge undertaking, but you can take some killer photos with your camera or even an iPhone and these photo tips. Monica Vinader, a New York City based jewelry company, uses their product photography as the main attraction in their email marketing. If you sell a product, this is a perfect time to make sure your goods take center stage in peoples’ inboxes. Don’t have the means or time to create original visual content yet? Don’t fret- stock photos can oftentimes fulfill your branding needs (check out these beautiful free stock photo sites).

SEE ALSO:  Visual Marketing Plan: This Simple 3-Step Strategy Will Transform Your Brand

Monica Vinader's product photography takes center stage in this eye-catching email marketing campaign-email marketing tips

 

Flume: Exclusive Announcements

You can also use email marketing to make your subscribers feel like they’re part of an exclusive group. Loyal followers and subscribers are one of the most important aspects of your business and if you treat them like they are the most important part of your brand, then they will always come back for more of your content or products. Create an unforgettable experience by giving your followers a secret glimpse into your life, or let them be the first ones to try out one of your products or courses and they’ll feel like VIPs.

Award-winning electronic dance music artist Flume pulls this off beautifully. His emails always feature a big stunning image, with some copy about what he’s been up to, when he’s going on tour, or when his next project is being released. Flume gives his fans an exclusive, tailored update about what he’s doing in this email. On top of that, he gives his subscribers a call-to-action to download his newest singles for free. As a result of Flume’s stellar email marketing, his list of subscribers grew by 2,420%. That’s some serious engagement right there!

Flume makes an exclusive announcement to his fans with his email marketing

 

Major Takeaways

As you can see from these brands’ examples, your email list is sacred. It’s immensely important to treat it like its gold. Start off on the right foot with a welcome email, set up meaningful interactions with your subscribers, offer them product discounts and special content, and pull them in with stunning photos. For more visual email marketing inspiration, check this out. Have any amazing emails in your inbox lately? Share any tips you’ve learned in the comments below.

Make sure to subscribe to our email list for more tips here.

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

Looking For More?

Sign up for more out-of-the-box ways that transform your branding, get you to think more creatively, challenge your assumptions, and help you market your business in a whole new way. You'll also get instant access to my FREE resource library that I created specifically for entrepreneurs and creatives like yourself.

Powered by ConvertKit
  1. Amanda

    June 28th, 2017 at 1:57 pm

    Love this! Lots of inspiration to be found here. Thanks for the post!

  2. Tracy Dungo

    June 28th, 2017 at 9:01 pm

    Thanks Amanda! Lots of brands doing cool things for sure with their email marketing. Hope you found this round-up helpful 🙂

  3. Emily

    June 28th, 2017 at 2:13 pm

    Love this! So inspiring 🙂

  4. Tracy Dungo

    June 28th, 2017 at 9:02 pm

    Thanks Emily! Gorgeous photos by the way 🙂

  5. Ike Paz

    June 28th, 2017 at 3:25 pm

    your email funnel is so important. Your tips here are spot on!

  6. Tracy Dungo

    June 28th, 2017 at 9:04 pm

    Yes, totally agree! Funnel is so important and love the tips on your site as well. Thanks Ike!

  7. Carrie

    June 29th, 2017 at 4:46 am

    Very helpful! Thanks!

  8. Tracy Dungo

    July 1st, 2017 at 3:30 am

    Thanks Carrie! Glad you found it helpful 🙂

  9. One Stop Shop for Visual Marketing Resources - Uno Dos Trae - Digital Creative House Based In New York

    July 21st, 2017 at 4:07 pm

    […] Email marketing inspo: 6 Amazing Email Marketing Designs to Inspire Your Brand’s Strategy […]

  10. Lauren

    June 20th, 2018 at 8:51 am

    Loved the post! Creating a good email prospecting strategy in online business is as important as cold calling in traditional one. Incorporating useful email marketing tools can do wonders for an online business, just like choosing the right business landline can for brick and mortar companies https://businesstelecom.com.au/

Leave a Reply

Your email address will not be published. Required fields are marked *

Give me access!

All the freebies

WORKSHEETS AND TIPS AND GUIDES . . . OH MY

You know better brand visuals are within reach...if only you had a little organization and guidance. Check out my free resource library for the essential tools you need for a better looking brand.

Yes please!

want a better looking brand?

smart Visual marketing for Purpose-driven entrepreneurs

Visuals can be tricky. You know what you need done but you're busy building your business and you just want things done right. Grab a coffee and let's chat.

word on the street