Creating a strong identity for your business is much more than picking a few colors you like and creating a clever logo. It needs to resonate with your ideal audience and tie directly back to your greater business goals in order to be effective (and grow your bottom line!). Your brand's personality should come through in its voice, colors, fonts, patterns and textures, and imagery. And creating guidelines for what's on-brand (and what's not) will help you establish that consistent aesthetic that aligns with the quality of value you also provide. Here are some of our best resources to help you get started.
Serious about making the right impression with your audience?