Building a brand is like building a house. You need to make a blueprint before you can lay down the first brick. Having a solid brand foundation is about knowing what you stand for (and what you don't), understanding who exactly it is you're serving, and giving your customers plenty of reasons why they should buy from you over other brands in your space. Once you develop this, you'll have the framework necessary to build a strong brand identity around and a guide to drive smarter decision-making in your business. Here are some of our best resources to help you get started.

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