How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps - Uno Dos Trae by Tracy Dungo | Visual Marketer & Photographer

The blog

WHAT ARE YOU REALLY KNOWN FOR?

So tell me

Take control of your narrative and find your brand's true voice in just 3 simple steps.

send me the free guide

MORE ABOUT Me

Categories

Web Design

Branding

For entrepreneurs

Personal

Featured in:

I've spent my career building brands, designing websites, and sharing my seasoned marketing experience with companies and entrepreneurs just like you. I already know you're doing great things. My mission is to show you how to build a profitable brand experience that grows with your business (and your bottom line).

Hi! I'm Tracy Dungo.

How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps

Branding

By Tracy Dungo

How to make Instagram stories more creative-unodostrae.com-uno dos tare-branding tips-social media tips-instagram stories tips-instagram tips

Keeping up to date on social media trends can be a serious headache sometimes. Especially when you have a personal account and a separate brand account to worry about. And just when you think you have the hang of things, you get that upgrade notification from the App Store and suddenly there’s a brand new feature you have to figure out.

One of our favorite social marketing tools lately has been Instagram Stories. When Instagram first rolled out with this, it was easy to write off because…Snapchat. Plus, the thought of double dipping into our content to post on both platforms just seemed silly. But we gave Instagram stories a try and we’ve been hooked ever since. The biggest reason why we love it is because Instagram stories can totally be what you make of it. It doesn’t have to be another app with selfie filters and sticker-decorated screenshots. There are ways you can get really creative and we’ve compiled some of our favorite ideas here. If you’re ready to make your next Instagram story really stick with your followers, read on.

 

How to make Instagram Stories.

Let’s kick it off with the basics: how do you start an Instagram story? In the top left corner of your Instagram home page (aka your feed), tap the “Your Story” button with your profile picture in the little circle (below the camera icon). You can also swipe right on your home screen to get to this page. Create your story by taking/uploading a picture or video. Then click “Next” and select “Your Story.” Then hit Send. And there you have it! You’ve uploaded a story.

Some things to note:

  • To zoom on a video slide your finger up while holding the record button.
  • Swipe left at the bottom of your screen to change in between Live, Normal, Boomerang, Rewind and Hands-Free modes.
  • To use Instagram’s fun stickers click the smiley face in the top right corner.
  • To mute a video click on the microphone button in the top right corner.

Okay, now to the fun part. Here are some of my favorite tips and tricks on how to make your Instagram stories more creative, fun and engaging for your followers.

 

Create a color background, solid or transparent

Adding a solid or transparent color as a background for your story can make tapping through more fun and your narrative more eye-catching. Click on the paintbrush button in the top right corner then select either the fine tip marker for a solid background or the slanted marker for a transparent background. Once you’ve selected either one, just hold down your finger on the screen and voilá! You’ve just added a colorful background.

how to make Instagram stories-unodostrae.com-instagram stories template-instagram tips-instagram stories tips-branding tips

 

Make your text look 3D

Add a dimension to your stories with text that pops out at you. Select the text button in the top right corner of your screen. Now type out your text twice using different colors. Now drag the text layers so that they’re layered, creating a shadow effect.

 

Upload a picture or video from your camera roll

It’s nearly impossible to take the right picture or video on the first try. So instead of trying to capture the perfect shot using Instagram’s native app, select one from your camera roll and upload it to your story instead. To do this, swipe up from the bottom of your screen and choose the photo you want to use. Instagram will only let you choose between photos you’ve taken in the last 24 hours so if you want to add an older photo, make sure that you either re-save it or take a screenshot of it so that it appears as a more recent image in your photo gallery.

Taste the rainbow.

Or, at least sample all of the colors for your text, drawings, and backgrounds simply by holding your finger down on the colors. Then drag your finger around to find the perfect shade. There’s three different color palettes you can swipe through.

SEE ALSO:  Visual Marketing Plan: This Simple 3-Step Strategy Will Transform Your Brand

How to Make Instagram Stories-unodostrae.com-Uno Dos Trae-branding tips-social media tips-instagram tips

 

Mention Other Instagram Pages

Promoting a product in your Instagram story? You can mention its Instagram page directly in your story! Add text and type the @ symbol and a drop down list of Instagram accounts will appear. Now when someone clicks their @ name it’ll take them directly to their Insta page. It makes promoting something in an Instagram post look much more natural and clean because you can change up the colors of the text and really integrate it into the photo or video you’re posting.

Use Boomerang and Rewind features

Video is an amazing way to engage your followers. People have done some really impressive things using Instagram stories as a filmmaking platform. But if video isn’t yet on your radar, you can still spice up your stories with a Boomerang or the Rewind feature. A Boomerang is a moving picture that loops and the Rewind feature lets you play your videos backwards. To access these features, swipe left from the camera button.

Use the eraser.

But not to erase your mess-ups! Upload a picture and cover all of it or part of it with a color of your choice. Now use the eraser to expose the image behind it. You can scrawl words or draw designs across your image so the picture behind it peeks out.

How to Make Instagram stories-unodostrae.com-Uno dos trae- branding tips

 

Highlight using the glow marker

Tap to add text and select the glow marker. This is great to use for writing in your prettiest cursive, circling things to make them stand out or just creating cute designs!

How to make Instagram stories more creative-unodostrae-fun Instagram stories- Instagram stories

 

Embellish with drawings and designs

Get creative with your photography by adding some flair. Even something simple like polka dots can take your graphics to the next level. Use different brush sizes to vary the kinds of polka dots in your pictures and immediately give it a different feel.

how to make Instagram stories creative-unodostrae.com-uno dos trae-instagram stories-social media tips-branding tips

 

Instagram Stories for your brand

Instagram stories are a powerful tool for brands to engage followers but also a great way to express yourself on one of the most visual and social platforms out there. These are just some ideas that show how different your Instagram stories can be from your regular posts or even Snapchat. As with any social media platform, remember to always stay on brand with colors and images. If you’re feeling overwhelmed about designing your own Instagram stories, see if you can leverage other tools and resources. Canva, for instance, has an entire section just for Instagram story designs.

Whether you’re using Instastories for your professional or personal Instagram I hope you try out these tips & tricks! Leave a comment with which tip you liked the best or your own Instagram story hacks.

Craving more? We have even more bonus tips for turning your Instagram stories into marketing masterpieces. Download the free resource sheet here and let us know your favorite bonus tip in the comments!

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Looking For More?

Sign up for more out-of-the-box ways that transform your branding, get you to think more creatively, challenge your assumptions, and help you market your business in a whole new way. You'll also get instant access to my FREE resource library that I created specifically for entrepreneurs and creatives like yourself.

Powered by ConvertKit
  1. Sondra Barker

    June 14th, 2017 at 6:57 am

    These are such great tips! I never thought about the 3-D tech, I will definitely use this hack. Great post!

    PRETTYFITFOODIE.COM

  2. Tracy Dungo

    June 14th, 2017 at 12:10 pm

    Thanks Sondra! There are really so many things you can do with Instagram stories. Make sure you download the extra bonus tips as well! Especially for all of your delicious foodie pics 🙂

  3. Audrey

    June 14th, 2017 at 2:26 pm

    I love the tip with the eraser!

  4. Tracy Dungo

    June 26th, 2017 at 6:10 pm

    So glad! I love it too- it’s one of my favorites!

  5. Sara Miller

    June 14th, 2017 at 2:28 pm

    So glad to stumble upon this! I have been meaning to figure out Instagram stories but feel intimidated by it for some reasons! Definitely will refer back to these tips so that I can finally get with the program! Thanks so much!

  6. Tracy Dungo

    June 26th, 2017 at 6:30 pm

    Love it!! Glad you found this helpful since Insta-stories can be super overwhelming in the beginning but hopefully these tips will make mastering it a bit more fun!

  7. Marie Monforte

    June 14th, 2017 at 3:25 pm

    Oh, I can’t tell you how much I needed this post in my life! It’s so hard to find concrete step-by-step instructions for IG Stories! Bookmarking this page! Thank you!

  8. Tracy Dungo

    June 26th, 2017 at 6:39 pm

    Marie, so glad to hear!! Don’t forget to come back and share your amazing masterpieces with us 🙂

  9. Kristie

    June 14th, 2017 at 4:59 pm

    Totally didn’t think to be so creative with my IG stories! These are some great tips and I can’t wait to try them!

  10. Tracy Dungo

    June 26th, 2017 at 6:43 pm

    Yesss go nuts with your creativity! Thanks Kristie, so glad you found these helpful 🙂

  11. Ashley Reida

    June 14th, 2017 at 9:04 pm

    Very neat! I need to utilize Instagram more. I”m pretty quiet on there but these will be fun to experiment with!

  12. Tracy Dungo

    June 26th, 2017 at 6:45 pm

    Ashley- totally! Experimenting is my favorite thing to do on there (and how we stumbled upon many of these tips). Let me know which one ends up being your favorite!

  13. Inta Gansone

    June 21st, 2017 at 3:37 pm

    Thank you so much. Came just in time when im trying to improve my instagram presence.

  14. Tracy Dungo

    June 26th, 2017 at 6:46 pm

    Hi Inta- you are so very welcome! Keep us posted on how these tips help with your IG presence, would love to hear!

  15. Morgan Maloney

    June 21st, 2017 at 3:55 pm

    I hadn’t thought about using the transparent marker to create a half-opaque background, that’s genius!!!

  16. Tracy Dungo

    June 26th, 2017 at 6:51 pm

    Yes! I love that one too- thanks Morgan!

  17. Sabrina

    June 21st, 2017 at 5:28 pm

    This was a really helpful article! Thanks!

  18. Tracy Dungo

    June 26th, 2017 at 6:52 pm

    Thanks Sabrina! So glad you found it helpful 🙂

  19. Janelle

    July 5th, 2017 at 11:22 pm

    Finding this post has anserewd my prayers

  20. Tracy Dungo

    July 8th, 2017 at 3:50 pm

    Thanks Janelle! Glad to hear you found these tips helpful.

  21. Lynell

    July 6th, 2017 at 12:17 am

    Thanks for shnrgai. Always good to find a real expert.

  22. Tracy Dungo

    July 8th, 2017 at 3:50 pm

    Thanks Lynell!

  23. cheap car insurance quotes Jesup GA

    July 11th, 2017 at 12:49 pm

    Thinking like that shows an expert at work

  24. Page not found - Uno Dos Trae - The work of traveling creative Tracy Dungo

    December 4th, 2017 at 7:29 pm

    […] How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps […]

  25. is it illegal to mine bitcoins

    January 12th, 2018 at 9:13 am

    Hey, I’m super super happy you’re using anonymous comments now. I adore your blog. Seriously, please don’t ever get rid of it. You have the best style ever and I love reading your writing. 🙂

  26. Leif

    August 29th, 2019 at 9:09 pm

    Hello, i feel that i saw you visited my weblog so i got here to return the favor?.I’m
    attempting to find issues to enhance my site!I guess its adequate to make use of some of your concepts!!

  27. Douglas

    September 12th, 2019 at 3:20 pm

    I don’t even know the way I ended up right here, but I assumed this
    publish used to be great. I do not know who you’re but certainly you’re going to a famous blogger should
    you aren’t already. Cheers!

  28. skäggolja Sverige

    September 15th, 2019 at 2:55 am

    I loved this post! i try to read your blog very often, and you’re consistently coming out with pretty great stuff.

    I shared this on my blog, and my followers loved it.
    I really admire the great work 🙂

  29. quickbooks error code 80029c4a

    September 22nd, 2019 at 9:27 pm

    I really enjoy looking at on this internet site, it has excellent content.

  30. Www.Smellgood.Se/

    September 25th, 2019 at 2:17 am

    This post was amazing i actually rezd your blog pretty often, and you’re always coming outt witrh pretty
    great stuff. I contributed this on my blog, and my followers adored it.
    I really admire the very good work 🙂

  31. Massage Chair

    September 27th, 2019 at 1:01 am

    There are benefits to getting each day massages.

  32. Best neck and shoulder massager 2020

    September 27th, 2019 at 12:36 pm

    The system is classified as an electronic Neck massager.

  33. rinoplastia masculina

    September 27th, 2019 at 8:12 pm

    Hello, you used to write fantastic, but the last several posts have been kinda boring…

    I miss your great writings. Past several posts are just a bit
    out of track! come on!

  34. lipodrene

    September 27th, 2019 at 11:37 pm

    Aw, this was an incredibly nice post. Spending some time and actual effort to make a
    top notch article? but what can I say? I put things off a whole
    lot and don’t seem to get nearly anything done.

  35. Chance

    October 3rd, 2019 at 10:18 pm

    Can I simply just say what a comfort to discover a person that really understands what they are
    discussing online. You certainly understand how to bring
    a problem to light and make it important. More and more
    people have to look at this and understand this side of your story.
    It’s surprising you aren’t more popular because you most certainly possess the gift.

  36. smellgood.se/

    October 4th, 2019 at 5:26 am

    This post was amazing i actually read your blog very often, and
    you’re always coming out with pretty great stuff.
    I contributed this on my fb, and my followers really liked it.
    Continue the very good work 🙂

  37. lottery board

    October 7th, 2019 at 3:50 am

    Lovely јust what I was ⅼooking for. Thɑnks to
    the author fߋr tɑking his time on this one.

  38. Riya Patel

    October 7th, 2019 at 11:14 am

    Make your instagram stories marketing masterpieces in Easy Steps. If you want to do then read this blog.

  39. Massage

    October 11th, 2019 at 7:18 am

    The chair offers you very stress-free programs.

  40. Julius

    October 17th, 2019 at 7:34 pm

    Hi there mates, how is the whole thing, and what you desire to
    say on the topic of this paragraph, in my view its actually remarkable in favor of me.

  41. Tina

    October 20th, 2019 at 11:27 am

    Very rapidly this website will be famous among all blog
    people, due to it’s good content

  42. check out

    October 24th, 2019 at 6:37 am

    great points altogether, you just gained a logo new reader.
    What might you recommend in regards to your put up that you simply made a few days in the past?

    Any sure?

Leave a Reply

Your email address will not be published. Required fields are marked *

Give me access!

All the freebies

WORKSHEETS AND TIPS AND GUIDES . . . OH MY

You know better brand visuals are within reach...if only you had a little organization and guidance. Check out my free resource library for the essential tools you need for a better looking brand.

Yes please!

want a better looking brand?

smart Visual marketing for Purpose-driven entrepreneurs

Visuals can be tricky. You know what you need done but you're busy building your business and you just want things done right. Grab a coffee and let's chat.

word on the street