How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps - Uno Dos Trae by Tracy Dungo | Branding & Web Design

The uno blog

welcome to

Your one-stop-shop to help you on your Branding journey

Maximize your efforts, elevate your brand experience, and uncover a clear path to take your business to the next level.

get your results

How impactful is your branding?

take the brand quiz

Read More

Categories

Branding

Website

Marketing

Business

As Seen In:

I've spent my career building brands, designing websites, and sharing my seasoned marketing experience with companies and entrepreneurs just like you. I already know you're doing great things. My mission? To show you how to build a profitable brand experience that continues to grow with your business (and your bottom line).

Hi! I'm Tracy Dungo.

How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps

Marketing

By Tracy Dungo

How to make Instagram stories more creative-unodostrae.com-uno dos tare-branding tips-social media tips-instagram stories tips-instagram tips

Keeping up to date on social media trends can be a serious headache sometimes. Especially if you have a personal account and a separate brand account to worry about. And just when you think you have the hang of things, you get that upgrade notification from the App Store and suddenly there’s a brand new feature you have to figure out.

Remember when Instagram Stories first rolled out? It felt like everyone was quick to write it off because…Snapchat. Plus, the thought of double dipping into our content to post on both platforms just seemed silly. But then an interesting thing happened…brands figured out what role Instagram Stories could play in their larger marketing strategies. And the little-feature-that-could all of a sudden became the main event.

We love Instagram Stories simply because it can be what you make of it. In other words, there’s an entire creative world that exists beyond selfie filters and sticker-decorated screenshots. In fact, there are ways you can get really creative and we’ve compiled some of our favorite ideas here. If you’re ready to make your next Instagram story really stick in the minds of your followers, read on.

How to make Instagram Stories.

Let’s kick it off with the basics: how do you start an Instagram story? In the top left corner of your Instagram home page (aka your feed), tap the “Your Story” button with your profile picture in the little circle (below the camera icon). You can also swipe right on your home screen to get to this page. Create your story by taking/uploading a picture or video. Then click “Next” and select “Your Story.” Then hit Send. And there you have it! You’ve uploaded a story.

Some things to note:

  • To zoom on a video slide your finger up while holding the record button.
  • Swipe left at the bottom of your screen to change in between Live, Normal, Boomerang, Rewind and Hands-Free modes.
  • To use Instagram’s fun stickers click the smiley face in the top right corner.
  • To mute a video click on the microphone button in the top right corner.

Okay, now to the fun part. Here are some of my favorite tips and tricks on how to make your Instagram stories more creative, fun and engaging for your followers.

Create a color background, solid or transparent

Adding a solid or transparent color as a background for your story can make tapping through more fun and your narrative more eye-catching. Click on the paintbrush button in the top right corner then select either the fine tip marker for a solid background or the slanted marker for a transparent background. Once you’ve selected either one, just hold down your finger on the screen and voilá! You’ve just added a colorful background.

SEE ALSO:  How To Style Photos That Speak To Your Customers

how to make Instagram stories-unodostrae.com-instagram stories template-instagram tips-instagram stories tips-branding tips

Make your text look 3D

Add a dimension to your stories with text that pops out at you. Select the text button in the top right corner of your screen. Now type out your text twice using different colors. Now drag the text layers so that they’re layered, creating a shadow effect.

Upload a picture or video from your camera roll

It’s nearly impossible to take the right picture or video on the first try. So instead of trying to capture the perfect shot using Instagram’s native app, select one from your camera roll and upload it to your story instead. To do this, swipe up from the bottom of your screen and choose the photo you want to use. Instagram will only let you choose between photos you’ve taken in the last 24 hours so if you want to add an older photo, make sure that you either re-save it or take a screenshot of it so that it appears as a more recent image in your photo gallery.

Taste the rainbow.

Or, at least sample all of the colors for your text, drawings, and backgrounds simply by holding your finger down on the colors. Then drag your finger around to find the perfect shade. There’s three different color palettes you can swipe through.

How to Make Instagram Stories-unodostrae.com-Uno Dos Trae-branding tips-social media tips-instagram tips

Mention Other Instagram Pages

Promoting a product in your Instagram story? You can mention its Instagram page directly in your story! Add text and type the @ symbol and a drop down list of Instagram accounts will appear. Now when someone clicks their @ name it’ll take them directly to their Insta page. It makes promoting something in an Instagram post look much more natural and clean because you can change up the colors of the text and really integrate it into the photo or video you’re posting.

Use Boomerang and Rewind features

Video is an amazing way to engage your followers. People have done some really impressive things using Instagram stories as a filmmaking platform. But if video isn’t yet on your radar, you can still spice up your stories with a Boomerang or the Rewind feature. A Boomerang is a moving picture that loops and the Rewind feature lets you play your videos backwards. To access these features, swipe left from the camera button.

SEE ALSO:  Pinterest Search Tip: How To Be a Gem Of a Find

Use the eraser.

But not to erase your mess-ups! Upload a picture and cover all of it or part of it with a color of your choice. Now use the eraser to expose the image behind it. You can scrawl words or draw designs across your image so the picture behind it peeks out.

How to Make Instagram stories-unodostrae.com-Uno dos trae- branding tips

Highlight using the glow marker

Tap to add text and select the glow marker. This is great to use for writing in your prettiest cursive, circling things to make them stand out or just creating cute designs!

How to make Instagram stories more creative-unodostrae-fun Instagram stories- Instagram stories

Embellish with drawings and designs

Get creative with your photography by adding some flair. Even something simple like polka dots can take your graphics to the next level. Use different brush sizes to vary the kinds of polka dots in your pictures and immediately give it a different feel.

how to make Instagram stories creative-unodostrae.com-uno dos trae-instagram stories-social media tips-branding tips

Instagram Stories for your brand

Instagram stories are a powerful tool for brands to engage followers but also a great way to express yourself on one of the most visual and social platforms out there. These are just some ideas that show how different your Instagram stories can be from your regular posts or even Snapchat. As with any social media platform, remember to always stay on brand with colors and images. If you’re feeling overwhelmed about designing your own Instagram stories, see if you can leverage other tools and resources. Canva, for instance, has an entire section just for Instagram story designs.

Whether you’re using Instastories for your professional or personal Instagram I hope you try out these tips & tricks! Leave a comment with which tip you liked the best or your own Instagram story hacks.

Craving more? We have even more bonus tips for turning your Instagram stories into marketing masterpieces. Download the free resource sheet here and let us know your favorite bonus tip in the comments!

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

+ show Comments

- Hide Comments

add a comment

  1. These are such great tips! I never thought about the 3-D tech, I will definitely use this hack. Great post!

    PRETTYFITFOODIE.COM

    • Tracy Dungo says:

      Thanks Sondra! There are really so many things you can do with Instagram stories. Make sure you download the extra bonus tips as well! Especially for all of your delicious foodie pics 🙂

  2. Audrey says:

    I love the tip with the eraser!

  3. Sara Miller says:

    So glad to stumble upon this! I have been meaning to figure out Instagram stories but feel intimidated by it for some reasons! Definitely will refer back to these tips so that I can finally get with the program! Thanks so much!

    • Tracy Dungo says:

      Love it!! Glad you found this helpful since Insta-stories can be super overwhelming in the beginning but hopefully these tips will make mastering it a bit more fun!

  4. Oh, I can’t tell you how much I needed this post in my life! It’s so hard to find concrete step-by-step instructions for IG Stories! Bookmarking this page! Thank you!

  5. Kristie says:

    Totally didn’t think to be so creative with my IG stories! These are some great tips and I can’t wait to try them!

  6. Ashley Reida says:

    Very neat! I need to utilize Instagram more. I”m pretty quiet on there but these will be fun to experiment with!

    • Tracy Dungo says:

      Ashley- totally! Experimenting is my favorite thing to do on there (and how we stumbled upon many of these tips). Let me know which one ends up being your favorite!

  7. Inta Gansone says:

    Thank you so much. Came just in time when im trying to improve my instagram presence.

  8. Morgan Maloney says:

    I hadn’t thought about using the transparent marker to create a half-opaque background, that’s genius!!!

  9. Sabrina says:

    This was a really helpful article! Thanks!

  10. Janelle says:

    Finding this post has anserewd my prayers

  11. Lynell says:

    Thanks for shnrgai. Always good to find a real expert.

  12. Thinking like that shows an expert at work

  13. […] How To Make Instagram Stories Marketing Masterpieces In 9 Easy Steps […]

  14. Hey, I’m super super happy you’re using anonymous comments now. I adore your blog. Seriously, please don’t ever get rid of it. You have the best style ever and I love reading your writing. 🙂

  15. Leif says:

    Hello, i feel that i saw you visited my weblog so i got here to return the favor?.I’m
    attempting to find issues to enhance my site!I guess its adequate to make use of some of your concepts!!

  16. Douglas says:

    I don’t even know the way I ended up right here, but I assumed this
    publish used to be great. I do not know who you’re but certainly you’re going to a famous blogger should
    you aren’t already. Cheers!

  17. I loved this post! i try to read your blog very often, and you’re consistently coming out with pretty great stuff.

    I shared this on my blog, and my followers loved it.
    I really admire the great work 🙂

  18. I really enjoy looking at on this internet site, it has excellent content.

  19. This post was amazing i actually rezd your blog pretty often, and you’re always coming outt witrh pretty
    great stuff. I contributed this on my blog, and my followers adored it.
    I really admire the very good work 🙂

  20. There are benefits to getting each day massages.

  21. The system is classified as an electronic Neck massager.

  22. Hello, you used to write fantastic, but the last several posts have been kinda boring…

    I miss your great writings. Past several posts are just a bit
    out of track! come on!

  23. lipodrene says:

    Aw, this was an incredibly nice post. Spending some time and actual effort to make a
    top notch article? but what can I say? I put things off a whole
    lot and don’t seem to get nearly anything done.

  24. Chance says:

    Can I simply just say what a comfort to discover a person that really understands what they are
    discussing online. You certainly understand how to bring
    a problem to light and make it important. More and more
    people have to look at this and understand this side of your story.
    It’s surprising you aren’t more popular because you most certainly possess the gift.

  25. This post was amazing i actually read your blog very often, and
    you’re always coming out with pretty great stuff.
    I contributed this on my fb, and my followers really liked it.
    Continue the very good work 🙂

  26. Lovely јust what I was ⅼooking for. Thɑnks to
    the author fߋr tɑking his time on this one.

  27. Riya Patel says:

    Make your instagram stories marketing masterpieces in Easy Steps. If you want to do then read this blog.

  28. Massage says:

    The chair offers you very stress-free programs.

  29. Julius says:

    Hi there mates, how is the whole thing, and what you desire to
    say on the topic of this paragraph, in my view its actually remarkable in favor of me.

  30. Tina says:

    Very rapidly this website will be famous among all blog
    people, due to it’s good content

  31. check out says:

    great points altogether, you just gained a logo new reader.
    What might you recommend in regards to your put up that you simply made a few days in the past?

    Any sure?

  32. Your new valuable major points imply mch an individual like me
    and really more tto an workplace workers. Withh thanks;
    through everyone of us.

  33. buy tadalafil 20mg price http://loncialis.com/ tadalafil best price

Leave a Reply

Your email address will not be published. Required fields are marked *

Give me access!

All the freebies

WORKSHEETS AND TIPS AND GUIDES . . . OH MY

You know it's time to level up your branding or website...if only you had a little organization and guidance. Check out my free resource library for the essential tools you need to get started.

Yes please!

Ready to build a strategic brand?

it's so much more than a logo

Developing a brand can be tricky. You know what you need done but you're busy building your business and you just want things done right. Grab a coffee and let's chat.

word on the street