Starting a business is NOT just for the rich and famous — but, the rich and famous sometimes leave us some really good inspiration for doing it.
Enter: celeb brands (but just the good ones, of course).
Now, I’m all about learning from other business owners, regardless of whether or not they have Academy Awards or Leo Dicaprio on speed dial. But, lately, I’ve been getting a ton of inspiration from a lot of these celeb-owned brands, and I think we can take some lessons + inspo from all of them! Whether it’s Shay Mitchell’s BEIS or Jessica Alba’s Honest Co. or something totally different, it’s always exciting to watch someone’s entrepreneurial journey unfold.
So, in case you’ve been feeling a little imposter syndrome or “idk if I can do it” vibes lately, here’s your reminder that you really DON’T need an MBA to start a biz. Just some passion.
Wait… Why Are Rich and Famous People Starting Businesses, Too?
I think it’s really easy to get jaded around things like celebrity brands, especially if you think of them as a new revenue stream for people who are already wealthy. But, I like to think of it differently — and with a little more magic. See, I think it’s just proof that the entrepreneurial spirit is *so* strong and so powerful.
A lot of the celebrities we see starting brands today have hugely successful careers already… and they still want to start a business, whether it’s to create a product they personally want or it’s to solve a problem that they feel called to solve. That’s pretty dang cool.
So here’s the question: are you feeling really pulled to starting a brand or business? Is that entrepreneurial spirit calling you in? If so, go chase it. If Bruno Mars can do it, you def can. I promise.
My 10 Favorite Celeb Brands
There are a ton of celeb-owned brands on the market, and, honestly, there have been for a long time.
Does anyone else remember how good Britney Spears’ perfume line smelled, and does anyone else remember rockin’ Mary Kate & Ashley’s clothing line? Just me?
Just like with any other businesses that exist, celeb brands are founded and run by smart teams with great ideas and legit business plans. And, while they’re not ~better~ than other brands, they’re also easy and fun to learn from, since they’re amplified by the names around them. Here are some of my fave (that you can use to inspire your own):
Sona NYC — Priyanka Chopra Jonas
Did you know that Priyanka Chopra Jonas opened a restaurant?! She did, and it has the coolest mission behind it: to provide timeless Indian fare in the city. Using her own heritage and background — along with a desire to fill a hole she saw in the food market in NYC — she worked to help create a seriously glamorous and gorgeous restaurant that serves authentic Indian food, and it’s such a great reminder that you don’t have to be a chef to start something great.
Favorite Daughter — Erin & Sara Foster
Erin & Sara Foster’s clothing brand, Favorite Daughter, is the perfect example of a celeb brand that came out of personal need — in this case, it was the fact that Erin & Sara felt like they really couldn’t find the clothes they *wanted* in their closets. So, they just made them themselves. Hello. The dream.
SelvaRey Rum — Bruno Mars
Celebs + alcohol brands may seem super typical (I get it), but Bruno Mars’ SelvaRey is a really cool iteration. It promises to be “the smoothest rum you’ll ever taste,” and it’s sourced directly from Panama. Also, it’s ACTUALLY a delicious luxury rum brand (not just a weird flavored one, ya know?!), and Mars came into the company because of a true love for the actual product.
about-face — Halsey
Halsey has pretty much the shiniest, dewiest, glowiest skin ever, and it makes the most sense that she owns a makeup brand, huh? Halsey pulled on a lot of her own impact and reputation as an artist who pushes boundaries and doesn’t color in the lines here to create a makeup brand that reflected that — which is so fun.
Once Upon a Farm — Jennifer Garner
Jennifer Garner is a mom who wanted more organic, easy-to-access foods for her babes — so she created more organic, easy-to-access foods for her babes… and yours. It’s that simple. From being the first WIC-approved refrigerated baby food to giving back to the community, the brand Garner co-founded is a big deal in the kid food space.
Kinlò Skin — Naomi Osaka
Naomi Osaka’s brand, Kinlò Skin, was founded out of a need — and that need was for skincare that actually works on melanated skin. From sunscreen to skincare, Osaka’s brand fills a BIG hole in the skin market… real, functional care for skin that makes up a massive piece of the population.
Just Water — Jaden & Will Smith
Jaden Smith (yeah, that one!) got the idea for a brand that truly created sustainable water bottle practices when he was 10. TEN. He carried the passion that sparked in him when he saw a plastic water bottle floating next to him in the ocean as a child and used that passion to do something good — a definite reminder to all of us that businesses really can change the world.
Hello Sunshine — Reese Witherspoon
After years and years in Hollywood, Reese Witherspoon knows how male-dominated the film and TV space can be — so she started a production company geared towards elevating female stories, and it’s been a massive, massive success. From Little Fires Everywhere all the way to Big Little Lies, Hello Sunshine has been an absolute hub of award-winning, insanely popular storytelling.
Fenty Beauty — Rihanna
After seeing that it was way harder than it needed to be to find makeup that fit shades of darker skin, Rihanna went all-in on starting Fenty Beauty — a massively popular makeup and skincare brand dedicated to providing fierce looks for all, no matter what color their skin might be.
PATTERN — Tracee Ellis Ross
Curly, coily, tightly patterned hair is BEAUTIFUL — but the society we live in here has often told those that curly, coily, tightly patterned hair isn’t. Tracee Ellis Ross’ PATTERN turns that way of thinking into an OLD way with haircare products that embrace natural hair and curls without crazy high price points.
So, use this as a little inspiration… and remember, the brand you want to start is waiting for you to start it. Whether you’re an actress or an accountant or an astronaut, it doesn’t matter — entrepreneurship and brand-building is for every single person to take part in. Take the jump. Start the business. Make the moves.
If you’re ready to dial in your business idea and create a confident, driven brand that can scale and grow and make magic, we have you covered. Come sign up for our free (!!!) Big Brand Confidence Training today, and let’s go. Together.