Tracy not only has an excellent eye for design, but she also has a natural instinct for being able to pull out the personality, soul and culture of a founder or a company, and turn that into a streamlined visual branding strategy. Before working with Tracy, I desperately needed images for my blog and my website, as well as for press placement. I also wanted to develop a visual lifestyle for my brand, but didn't quite know how to do it. I was posting consistently to Instagram, editing my photos, and getting some followers, but knew that if I wanted to take my brand engagement to the next level, I would need a clear visual strategy in place. Tracy helped me do just that by refining my color palette, typography, logo design, and most important, creating beautiful story-driven photography that I could use for multiple purposes. She's conscientious of the fact that small business founders don't necessarily have the time and budget to continuously create new photography, so the photos you receive from her can be adapted to multiple platforms, and easily edited to create new, unique photos. I am now prepared and able to communicate my company values to my customers in a clear, concise, and authentic manner. Since working with Tracy, I have landed three new clients and am receiving inquiries from others on a weekly basis. Every brand needs a visual guidebook, and I highly recommend Tracy for branding and graphic needs.
We were in a pinch. We were working with a very tight timeline from securing all the proper zoning papers to open the doors for our CrossFit gym and physically getting the space ready to conduct classes. And we didn't have our website up yet -- once we announced we were opening, we needed to direct people to get more information. It was all happening within days and Tracy helped us through the stressful time by leading and guiding us through the web design, securing the domain name, etc. to help put us in the best position to attract and educate potential members. We successfully launched on time!
Tracy was able to take our vision for our brand and bring it to life through our website. She understood the look, feel, and tone we wanted to convey and we think it's consistent with who we are, and what we want potential members and current members to know about Tribute Strength. We hear feedback all the time that people love our website, it's so easy to navigate, and not like other CrossFit gyms' websites!
Anyone who isn't sure where to start when it comes to designing needs to hire Tracy for her help. She's spectacular at understanding what you're trying to achieve as well as help guide you through those early stages where you may be undecided. Her business acumen, design skills, and creative talents are bar none.
Before working with Tracy, I struggled so much with the wording and appearance of my website. My biggest frustration was not being able to convey the essence of my brand and my product's philosophy in both a creative and unique way that still felt true to me. But since working with Tracy, I am finally reaching my ideal customers and gaining more followers and buzz for my brand thanks to her. She zeroed in on my frustrations and needs and was able to address them with ease. She was always so supportive too, making me believe in my brand and helping me to feel more professional and confident in running my business.
If your brand is in need of a facelift and you want to work with someone who is highly creative, experienced, and supportive, don’t think twice, hire Tracy.
I was struggling with articulating the thoughts, vision and overall feeling I had in mind regarding the branding I wanted and Tracy completely solved my problem. I am so thrilled with our new logo, color scheme, look and feel of our branding now thanks to her work. If you want to work with a designer who has a very structural yet creative approach (which is very hard to find), work with Tracy. I was very happy with the results.