I love a good Pinterest search. I probably don’t use it the way millions of other people would argue is the “correct” way. But it has become my preferred method of bookmarking, and my second favorite way to search for something specific (because, Google). And it makes sense why, as I’m sure you’ve noticed, Pinterest marketing has become the platform that many brands swear by when it comes to spreading their content. The reach of a pinned article or recommendation is 100x more than a tweet. Not too mention, the half-life of a pin is 1,6000x longer than a Facebook post.
But here’s the thing about marketing on Pinterest: there’s so much on there. With proper strategies aside, how do you get your amazing article to rise above the noise and get someone to click on your pin over the others?
Answer: a knockout title image.
Title images are a blogger’s secret weapon. When done well – eye-catching, informative, consistent – they are the first thing to draw people into your posts. And more than any other graphics in your article, a title image can tell someone what your article is about in a pinnable (and therefore shareable) way.
Using almost any design program, you can create a simple but compelling title image for each of your articles. Per usual with creating branded graphics, Photoshop and Illustrator are great but not necessary; there are a lot of free resources out there that will get the job done just fine. In addition to the solopreneur’s favorite, Canva, Gimp, Pixlr Editor, and Paint.net are other free programs you can use to create on your computer. You can also use apps on your phone to create quick title image graphics as well (my favorite apps is Over but I’ve heard good things about Typorama as well) – just be sure to export the graphic in the highest resolution available for use on your site.
Read on for the recipe I normally follow.
Step One: Select a Background
You can choose to use a blank canvas, graphic design, pattern, stock photo, or even your own branded content. Don’t overthink this part – think about what makes sense for your brand and go with it. If you choose to use a photo, choose one that makes sense and is relevant to your topic, like this title image by The Wonder Forest.
Step Two: Add Your Copy
At the very minimum, add your blog title and website to the image. If you have more information you want to share (especially if it’s a content upgrade or promotion), you can add your post category, sub-header, or tagline as well. Just a Girl and Her Blog stylized the copy on this title image using different colors and fonts to emphasize parts of the title.
Step Three: Optimize For SEO
Like any of your images, make sure you add your alt text and description to your title image before you insert it into your post. Pinterest displays the description copy as a default when a reader goes to pin your article keep this mind.
Step Four: Add to Article
Image placement is completely up to you. Some people like having their title image as the featured image on their blog. Others prefer to feature another relevant photo and then have the title image appear either after the introduction or at the end of their article. Play around with placement and remember this is totally your preference.
Pick a format and stick to it: Just like other parts of your branding, your readers and customers want to see consistency. Set the expectation early on and make your life easier by creating a template you can easily update every time. Canva is set-up nicely for this; just choose a layout that inspires you and has elements (colors, illustrations, etc.) that you can use on a consistent basis.
Make sure the copy pops: If you use a light-colored graphic or photo for your background, make sure the text is dark (and vice versa). Everything should look clean and easy to read.
I’ve created a checklist to help you create stellar Pinterest Title Images and add them to your posts. Get it here.
- With your design program of choice, create title images for your next 3 blog posts. Experiment with layout, text components, fonts, and article placement.
- Leave a comment below if you have other tips and tricks to share.