We all know the struggle of building our email list. And then the harder struggle of getting our subscribers to actually open those emails and click on your content. But email marketing (as much of a buzzword as its become) still reigns supreme over the many different marketing strategies out there. And while quality content is key, strong visuals are king. You may have an amazing product to sell or a mind-blowing blog post to share, but if your email design isn’t up to par or feels removed from your brand’s aesthetic, no one will be compelled to click on it. Even infopreneurs that opt for a minimalist, letter-like approach are doing so with strategic intention. To help you out, we’ve put together a list of some of the best email marketing designs we’ve seen and laid out what you can learn from each of them.
6 Amazing Email Marketing Examples
Kate Spade: A Friendly Hello
Take a page out of Kate Spade’s book. This stylish and simple welcome email is sent after you sign up to join their mailing list. This design is friendly and inviting and as with any great welcome email, there’s a call to action to really hook you: Shop Kate Spade’s online selection with a 15% discount. If you run a blog, include a button in your email that takes them straight to your posts.
Apartment Digest: The Clean Cut Roundup
For businesses that revolve around blog posts or events, a weekly round-up or branded newsletter is a great way to engage your subscribers. Make sure your layout is clean, clickable, and readable. Apartment Therapy lays out their recent posts in an easy-to-read grid format. Also, we always talk about how difficult it is to get your content in front of peoples’ eyes. Well, what better way to encourage more click-throughs than to send your weekly content straight to the inbox of your loyal subscribers?
Kate Spade (Part Deux): Asking for Honest Feedback
Can you blame us for being obsessed with Kate Spade’s simply stylish and eye-catching designs? With this email, Kate Spade asks their subscribers to fill out a feedback survey. This is an awesome way to engage your audience and make them feel like your relationship is a two-way street. Make sure to give your subscribers an incentive by offering them something special for replying with their feedback. Some ideas could be a free checklist, an online course, or a promotional discount off your product (like Kate Spade does here).
Anthropologie: The Social (Media) Butterfly
Your subscribers may not even know you’re on Instagram, Facebook, Twitter or Pinterest. Build up your following with links to your social media accounts in your email marketing. Try making it the main attraction in your campaign, like Anthropologie did with this email. Remember to provide your social media links or buttons and include a call-to-action phrase like “follow us” or “like us”.
Monica Vinader: Product Photography Takes Center Stage
Do you have an amazing visual brand? Your emails are the perfect place to display it. For a more unique and personalized feel, create your own imagery. It may seem like a huge undertaking, but you can take some killer photos with your camera or even an iPhone and these photo tips. Monica Vinader, a New York City based jewelry company, uses their product photography as the main attraction in their email marketing. If you sell a product, this is a perfect time to make sure your goods take center stage in peoples’ inboxes. Don’t have the means or time to create original visual content yet? Don’t fret- stock photos can oftentimes fulfill your branding needs (check out these beautiful free stock photo sites).
Flume: Exclusive Announcements
You can also use email marketing to make your subscribers feel like they’re part of an exclusive group. Loyal followers and subscribers are one of the most important aspects of your business and if you treat them like they are the most important part of your brand, then they will always come back for more of your content or products. Create an unforgettable experience by giving your followers a secret glimpse into your life, or let them be the first ones to try out one of your products or courses and they’ll feel like VIPs.
Award-winning electronic dance music artist Flume pulls this off beautifully. His emails always feature a big stunning image, with some copy about what he’s been up to, when he’s going on tour, or when his next project is being released. Flume gives his fans an exclusive, tailored update about what he’s doing in this email. On top of that, he gives his subscribers a call-to-action to download his newest singles for free. As a result of Flume’s stellar email marketing, his list of subscribers grew by 2,420%. That’s some serious engagement right there!
As you can see from these brands’ examples, your email list is sacred. It’s immensely important to treat it like its gold. Start off on the right foot with a welcome email, set up meaningful interactions with your subscribers, offer them product discounts and special content, and pull them in with stunning photos. For more visual email marketing inspiration, check this out. Have any amazing emails in your inbox lately? Share any tips you’ve learned in the comments below.
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